• Messe Essen
  • 22. - 25. Oct. 2020



Don’t you just love cake? Then support us with our BrettSPIELcake – a huge charity campaign by bloggers, YouTubers and podcasters.
You’ve come to the right place, whether you’re a cake baker or cake eater!

What started a year ago within the gaming scene as a silly Twitter stunt will become reality for the first time this year. More than 40 bloggers, YouTubers, podcasters and some publishers will be baking for a good cause under the motto “BrettSPIELcake”. This means numerous cakes and cookies will be for you at the Friedhelm Merz Verlag booth in Hall 3 (3H100). For a donation you can choose the tastiest piece of cake, feast on it and do something good at the same time. The coffee to go with the cake, is on us.

All proceeds will go to the association Balu und Du e.V., which will use the money to start financing its first location in Essen.

The nationwide mentoring program “Balu und Du” supports primary school children between the ages of 6 and 10 outside of school: For one year, a volunteer high school pupil or student (Baloo) supports a child of primary school age (Mowgli). Once a week they spend one afternoon with each other and undertake joint leisure activities. Through personal focus and attention and active leisure activities, they help the child to develop in our society and learn how to successfully master the challenges of everyday life. The Baloos receive guidance from qualified specialists who are always available to provide the sponsors with good advice. Teachers at primary schools can recommend children in need of special care for the “Balu und Du” program.

In America such mentoring programs are also known as Big Brothers Big Sisters.



How did the idea for the BrettSPIELcake come about?


The #BrettSPIELcake was born in 2018 on Twitter and has since featured on other social networks. This hashtag is used to post cakes that have something to do with board games in the broadest sense – whether for a board game afternoon, a major games event or even a specific game. More and more board players and publishers showed their cakes and so the idea grew to bring the BrettSPIELcake to the SPIEL event. At SPIEL ’18, it was still relatively small with only four cakes, yet the way was paved for the larger campaign, which was to be initiated in any case for a good cause.

We are now in the middle of planning for SPIEL ’19. From the tiny idea of baking cakes for good causes as boardgame players, a truly major fundraising action has come about. An incredible number of 50 cake donations have already been pledged for SPIEL ’19 so far and we are very happy indeed about all the board-game players from all over the world who would like to support us. So please join in and bake with us!